A package.

fresh box

Christmas package for Fresh | life is sweet.
Supporting recycle and driven by the company’s eco-consciousness, I designed Fresh’s  Christmas packaging, using recycled paper. The phrase “Christmas sweet detail inside” impels the consumer to cut along the dashed lines of the tree, at the cap and bottom of the package, and create his own Christmas tree for 2012.

[photo_Anastasia Adamaki]

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